Privacy Policy

1. Information We Collect

1.1 Information You Provide

• Name and business name
• Email address
• Phone number
• Business address
• Payment information (processed securely through Stripe)
• Website content (text, images, logos)
• Business details (services offered, service areas)

1.2 Information We Collect Automatically

• Website usage data (pages visited, time spent, clicks)
• Device information (browser type, IP address, operating system)
• Cookies and similar tracking technologies
• Call recordings and SMS messages (when using our automation features)

1.3 Information From Third Parties

• Google Business Profile data
• Social media profile information (if you connect these services)
• Customer reviews and testimonials
• Lead information captured through your website forms

2. How We Use Your Information

We use your information to:

• Provide and maintain our services (website hosting, automation, support)
• Process payments and send billing communications
• Build and maintain your website
• Set up and manage marketing automations
• Track and analyze website performance
• Communicate with you about your account and services
• Send service updates and important notices
• Improve our services and develop new features
• Comply with legal obligations
• Prevent fraud and ensure security

3. How We Share Your Information

3.1 Service Providers

We share information with third-party service providers who help us deliver our services:

• GoHighLevel (HighLevel Inc.): Website hosting, CRM, and automation platform
• Stripe: Payment processing
• Google: Analytics, advertising, and business profile management
• Meta (Facebook): Advertising and pixel tracking
• Email service providers: For transactional and marketing emails
• SMS providers: For text message automations

3.2 Business Transfers

If Home Service Operator is acquired, merged, or sold, your information may be transferred to the new owner as part of that transaction.

3.3 Legal Requirements

We may disclose your information if required by law, court order, or government authority, or to protect our rights, property, or safety.

3.4 With Your Consent

We may share your information for purposes not covered here with your explicit consent.

3.5 We Do Not Sell Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. California residents have the right to opt out of the sale of personal information under the CCPA. As we do not sell personal information, no opt-out mechanism is required.

4. Cookies and Tracking Technologies

4.1 What We Use

• Essential Cookies: Required for website functionality and cannot be disabled
• Analytics Cookies: Google Analytics to understand how visitors use our site
• Marketing Cookies: Facebook Pixel and Google Ads for advertising and remarketing

4.2 Your Choices

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. California residents may also have additional rights under the CCPA regarding the use of tracking technologies.

5. Data Security

We implement reasonable security measures to protect your information:

• SSL encryption for all data transmission
• Secure servers and encrypted databases
• Regular security audits and updates
• Limited employee access to personal information
• Secure payment processing through PCI-compliant providers (Stripe)

No method of transmission or storage is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security.

6. Data Retention

6.1 Active Accounts

We retain your information for as long as your account is active or as needed to provide services.

6.2 After Cancellation

• Website content and backups: Deleted 30 days after cancellation
• Billing and payment records: Retained for 7 years per US tax requirements
• Communication records: Retained for 2 years
• Analytics data: Anonymized and retained indefinitely

6.3 Legal Obligations

We may retain certain information longer if required by applicable law or for legitimate business purposes such as dispute resolution or fraud prevention.

7. Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

7.1 Right to Know

You may request information about the categories and specific pieces of personal information we have collected about you.

7.2 Right to Correction

You may request correction of inaccurate or incomplete personal information we hold about you.

7.3 Right to Deletion

You may request deletion of your personal information, subject to certain legal retention requirements.

7.4 Right to Data Portability

You may request a copy of your personal data in a structured, machine-readable format.

7.5 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

7.6 California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to limit the use of sensitive personal information and the right to opt out of sharing for cross-context behavioral advertising.

To exercise any of these rights, contact us at hello@homeserviceoperator.com. We will respond within 45 days as required by California law.

8. Marketing Communications

8.1 Promotional Emails

You may receive promotional emails about our services, new features, or special offers. All marketing emails comply with the CAN-SPAM Act.

8.2 How to Unsubscribe

• Click the "unsubscribe" link in any marketing email
• Email hello@homeserviceoperator.com with "Unsubscribe" in the subject line
• Log into your account and update your communication preferences

8.3 Service Communications

Even if you opt out of marketing emails, we will continue to send essential service-related communications including billing notices, account updates, and service announcements.

9. Third-Party Websites

Our website and services may contain links to third-party websites. We are not responsible for the privacy practices of those external sites and encourage you to review their individual privacy policies before providing any personal information.

10. Children's Privacy

Our services are intended solely for adults operating business entities. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

11.1 Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable legal requirements.

11.2 Notification

We will notify you of material changes by posting the updated policy on our website, sending an email to your registered address, and updating the "Last Updated" date at the top of this policy.

11.3 Continued Use

Your continued use of our services after changes take effect constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

For privacy-related questions, requests, or concerns:

• Business: Home Service Operator
• Address: Santa Rosa, CA 95404
• Email: hello@homeserviceoperator.com
• Phone: (707) 657-6422
• Response Time: We will respond to all privacy requests within 45 days as required by California law.

13. Complaints

If you believe we have violated your privacy rights, you may:

• Contact us directly at hello@homeserviceoperator.com — we will investigate and respond within 45 days

14. Consent

By using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.